Swiss Type Project

The Swiss Type project enabled me to look at type and layout in great detail. A requirement for the project was to find a peice of packaging that could be used for the project.


I chose to redesign a Heinz Chicken Noodle Cup Soup. Meaning I had to record all of the dimensions of the box and also every peice of type.
I had to replace the type on the package that I created within Illustrator. I look at different fonts, point sizes and weights in great detail.

Solo Project.

'Solo', is a company which sells vases made from natural materials. Each vase is created by hand to give a different and unique feel to every vase they produce.

We were given the breif to produce packaging that could be used to hold the vase. We also had to produce the Information Graphics, showing how the vase is created. Meaning that a simple set of vector imagery had to be created to show the process, that the consumer could easily understand and follow.

Business Practice.

For my Business Practice project, I decided to create a branding for a business which could be used for a real company.

I created the business 'Reflex' which means to bend, be thrown back or reflected. Other definitions suggest involuntary action or response, automatic response or reaction.

'Reflex' is a motion graphic sting company, which offers stings for advertisements in web and television medias.

I helped to create a brand for 'Reflex', by means of Logo, Business Card, Letterhead, Compliments Slip and Envelope, which could be used within the company.

The logo was purposely manipulated to be on a slight angle, this was to reinforce the idea of movement, which helps to link in with the motion graphics that the company offers.

The use of the colour green throughout my work helps to suggest freshness to the actual company and also work it may produce.

Client Breif: Penguin Design Competition 2010.

Here are the book covers that I created for the Penguin Design Competition.

The two designs focus on Lewis Carroll's 'Alice in Wonderland' and Patrick Süskind's 'perfume'.

The imagery behind the cover for 'Alice in Wonderland' is linked to the Mad Hatters tea
party, a tea party was a big part of the Victorian lifestyle. Subtle imagery and drawings
were placed into the design, hiding in tea cups, plates and dishes. The imagery appeared
in color and also black and white, this gave a feeling of a dream or someone’s
imagination.

Whilst the cover for 'perfume' uses a rose which was used to symbolize a number of things. The first thing the rose symbolized was the theme of death which runs throughout the book. The rose could also represent an ingredient which could be used to create the perfume. A splatter of blood also appears on the cover of the book, this again could link in with the theme of death.
The way in which the blood hasn’t congealed into the paper could again link well with
the theme of perfume, as this could represent a spice or ingredient. The imagery was
purposely edited to be quite dark to set the darkness of the books themes.