Thursday 27 May 2010

Client Breif: Clink Clink.

'Clink Clink' was the first project and compeition of the Client Breif, which I won.

Clink Clink was a film produced by local film director Pamela Taylor, who wanted a design which could be used with the DVD packaging. Clink Clink focused on a theme of the awareness of drink driving.

The way in which the front cover was manipulated was to deliberately look blury. This was done by overlaying the same image three times and placing them slightly in different positions. The image was also purposely manipulated to appear darker to show the sinister side of the DVD.

The image reinforces your vision once you have had a drink. Also the fact that the image focuses on a car handle, links well with the drink driving theme of the film.

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